Do not trust internet comparison sites says Which

According to new research from Which? Around 30 per cent of people believe that comparison sites like go compare home insurance offer homeowners the cheapest deals.

A large majority of homeowners stated that they would purchase their insurance products from sites like go compare and money supermarket.com after using their comparison tool online.

Many consumers where under the impression that the best deal was actually the one that would earn the comparison site the most commission and money.

When searching for the best price for your home insurance you need to shop around and not only go to comparison sites but also visit other websites and providers who are not listed on some comparison engines like Direct Line.

In order to get the cheapest deal you need to look out for voluntary excess and only get the cover options that you need, so you’re not paying not something that you don’t really want cover for.

For more information on cheap home insurance deals see our comparison table.