Asia And Emerging Markets Expansion
The emerging markets sector is one that the Prudential has worked strongly in and is now developing further as they strengthen their ties with Standard Chartered.
Currently Prudential markets savings and insurance throughout Asia through this ongoing partnership and they now want to enhance this business, looking at some of the other emerging markets. Their partnership will now allow them to offer insurance services to the Thailand, Malaysia, Japan, Singapore and Hong Kong markets.
As it stands right now the Prudential is the top life insurance provider in Asia, which should stand them in very good stead as they move into these other countries. Having such a good position and reputation will ease the route into these new markets and should see the Pru quickly gain a foothold from where they can develop.